Tilda
Brand Identity for a Modern Multi-Vitamin Supplement Range
Tilda is a self-initiated branding project for a contemporary multi-vitamin supplement, designed to feel organic, uplifting, and emotionally engaging.
It reimagines supplements as approachable and enjoyable, moving away from clinical health branding toward a more playful, personality-led identity.
The project explores brand identity, logo design, packaging, and visual storytelling across product applications.
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Objective
Creating A Playful Yet Trustworthy Wellness Brand Identity
The objective of this project was to create a modern, organic-feeling brand identity for a multi-vitamin supplement range, avoiding clinical or overly scientific health branding.
The aim was to build an inclusive, emotionally engaging brand that appeals to people who value their health but want a more uplifting experience.
The brand communicates energy, positivity, and everyday transformation, positioning supplements as part of a lifestyle rather than a medical necessity.